5 steps to stakeholder engagement and co-creation

Instruction video

An instruction video is a way to share your methods or provide training for a given audience. It can be a simple video offering advice and training to visitors, volunteers or citizen scientists; or it can be a technical video to train people in a specific task or activity. Either way, though the initial cost and time investment may be high, once the video has been made it can be used for many years and can save on the cost of holding events or training events. The key to making use of this tool is to thoroughly plan out the ‘story board’ of the video: how long should it be, what messages should it convey, are there any particular clips or graphics that need to be included? Once this has been decided, it will be possible to work with professional film makers or communications specialists to get the film made. Videos can be promoted through websites and social media or sent to people directly via email.


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