An engagement video can be a very successful tool for introducing a complicated topic, such as climate adaptation, in a short, informative and inspiring way. It can stimulate residents and other stakeholders to take action themselves by giving tips on how to change behaviour.
When making a video about a project, you can show both the before and after phases – giving information about the problem, the technical solutions, and how the participation process with residents was organised. Several videos can be merged into a corporate company or promotional video. Video messages or vlogs can be easily shared through different channels (website, social media (LinkedIn, Facebook), television, etc.).